Japan-Europe - Blog Posts

Your global e-mail needs to include international cultural sense

When I first started receiving e-mails from Japanese students or work contacts, I didn't really notice it. But there is something different to the way e-mails are structured in regards to their communication. Understanding this, being open to it or even trying to follow the customs can go a long way to forging a good business relationship.

Western e-mails get down to business right away, Japanese ones start out with a little bit of friendly banter. I didn't realize I had taken to this habit myself until I tried to work with a Canadian company last year. I was met with short retorts and 'just coaching' messages telling me to cut the friendly chatter. Really? Are you that busy that you can't read 4 seconds of a friendly lead in or some natural commentary. Japanese people want to build trust and create good connections with their business contacts. Some friendly words never hurt anyone. Conversely, I would coach Japanese clients or students to be open to getting rid of the friendly lead in but in my honest opinion, the Japanese style feels a lot more comfortable. I get the impression that both sides are open to a long term business relationship if they approach communication in this way.

I was working within a company and more than a few times students (or just people in the office) would come up to me asking what they should do because their work connection wouldn't reply to their e-mails. It dawned on me that people back home might have taken to not answering e-mails in which they can not readily respond with the information needed. This is just rusty communication. Everyone is working on the same purpose and you have to understand that the Japanese staff are receiving considerable pressure from their bosses to get things done. Similarly, if you couldn't understand the gist of what the contact is asking, don't be afraid to ask them for clarification; "I'm sorry I'm not sure what this sentence means "Quote", could you help me understand?"

Japanese culture is collectivist and they face continual pressure to get everything right, especially in business. Because they are nervous about their English in the first place, understanding and acceptance of their style of communication are not only essential, they are non-negotiable standards that international companies should adhere to.