Experience Tumblr Like Never Before
To help promote both versions of Drawn to Life: The Next Chapter, THQ hosted a contest that would allow fans of the series to draw their own Hero design and submit it to be placed on a billboard (as long as the submitters were from the UK). Out of all the submissions, there were ten regional winners:
However, the simple sprites created in the Hero editor were not what was put onto the billboards. Instead, THQ hired an artist to create higher quality artwork to be hung instead, making them the only "Fan characters" to have official art from THQ.
All 10 of these winners were given copies of both versions of Drawn to Life: The Next Chapter and were invited to a premiere party, where their artwork was showcased: