Change The Toon

Change The Toon

There is a stigma that limits 2D/hand-drawn animation to just kids’ programs and comedy.  The stereotype is so commonly upheld that animation is often considered a genre or category, rather than a medium of filmmaking that is capable of producing works in any genre. There doesn’t seem to be a spot at the table for sophisticated and mature animated works within our industry at large.

Whether you agree with it or not, the fact remains animation is the bastard child of film.  The industry treats animation as that weird kid in school that no one wants to play with because they don’t know which camp they belong to. Is animation the class clown, the stoner kid in the back of the room or some weird otaku?  How about none of the above.  It’s the super genius lone wolf who’s worldly and intelligent.  Deep and poetic.

I believe that animation can be sophisticated, elegant, intelligent, and mature – that its dramatic value and philosophical impact can rival the best live action pieces.  In a sense, I want to help hand-drawn animation grow up – to show that it can have a spot at the table.  It can be more than just slapstick.

If you’re tired of that same old song and dance the industry makes animation play to… Change the toon.

If you agree, share this message.  

If you want do help us make that change, check out what we’re doing here: bit.ly/beambitious