Online Reviews Are A Big Part Of Consumers’ Purchasing Decisions. Some 20.1% Of US Internet Users Said

Online reviews are a big part of consumers’ purchasing decisions. Some 20.1% of US internet users said they always check online reviews before making a purchase. And more than a quarter (29.5%) of respondents said they check online reviews most of the time.

Consumers Like Reading Online Reviews, Not Writing Them - eMarketer

Survey after survey keep showing the importance of online consumer reviews but there is an imbalance between the likelihood of reading them and writing them and hence a challenge for etailers.

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(via analyticisms)

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haveinternetwilltravel - Have Internet, Will Travel.
Have Internet, Will Travel.

Technology, travel, and other things that inspire me.

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